Andy Zamora
Senior Experience
Designer

Blending UX, UI, Visual, Web, 3D and Motion Design

My ux/ui design experience demo

Throughout my career, I have led User Experience Design, UI, and Visual Design initiatives for industry-leading organizations including Dell Technologies, AMD, Honda, the Department of Defense, and various advertising agencies. My work spans creating intuitive, user-centered digital experiences, developing engaging and functional interface designs, and delivering high-impact visual storytelling that aligns with brand and business goals. I combine strategic UX thinking with pixel-perfect UI execution, ensuring designs not only look exceptional but also drive usability, accessibility, and performance. From complex enterprise platforms to consumer-facing marketing experiences, I have consistently delivered solutions that enhance user engagement and deliver measurable results.

TECHNOLOGY UX

These examples showcase what I’ve done re-designing homepages and landing pages for major brands including AMD, Dell, Honda, and Citrix, taking projects from the initial conceptual wireframing stage through high-fidelity prototyping and final development in code.

My process blends user-centered design principles with modern UI/UX best practices, ensuring each page is visually engaging, intuitive to navigate, and optimized for performance. By managing the full lifecycle—from concept to deployment

As a designer, my work has gone beyond creating visually compelling websites to also ensuring they deliver highly interactive and engaging user experiences.

MY TOOLS AND SOFTWARE

The tools listed below are essential to how I craft and refine my UX design work. They enable me to efficiently prototype, visualize, and iterate on user experiences, ensuring that every design decision is both user-centered and aligned with project goals. By leveraging these tools, I’m able to bring concepts to life with clarity and precision throughout the entire design process.

DEFENSE AND MILITARY UX / UI

In my most recent design project, I was tasked with streamlining and redesigning all the main Department of Defense websites for the U.S. Military. This involved unifying the visual identity and user experience across multiple platforms by creating comprehensive style guides, ensuring design consistency and accessibility. I also developed interactive prototypes to help stakeholders visualize and test the user flows before development. In addition, I worked within Adobe Experience Manager (AEM) to bring these designs to life, ensuring seamless integration between design, content management, and deployment.

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MOBILE APP AND VR DESIGN

In collaboration with Rock Paper Reality, I helped prototype and design immersive AR and VR applications for high-profile clients including Microsoft, Jackson Family Wines, and St. Jude Children’s Research Hospital. My role included creating detailed brand guidelines to ensure visual consistency across multiple platforms and experiences, as well as contributing to interactive prototypes that brought complex concepts to life for client review and iteration.

UI KITS AND BRANDING STYLE GUIDES

I have developed comprehensive branding kits and style guides that unify visual identity across large-scale technology organizations. My work has included prototyping and organizing complex rebrands—ensuring consistency in typography, color systems, iconography, and UI components—while aligning with stakeholder goals and technical constraints. This process often involves close collaboration with cross-functional teams to ensure seamless integration of the brand across digital products, marketing materials, and interactive experiences.

WIREFRAMING AND PROTOTYPING

I have created detailed wireframing and prototyping guides, along with layout systems, for a wide range of technology companies and other businesses. These deliverables have served as blueprints for product teams, aligning stakeholders on structure, functionality, and user flows before development. My approach combines user-centered design principles with scalable component systems, ensuring that each project moves efficiently from concept to production while maintaining clarity and consistency.

My wireframing process begins with understanding user needs and business goals to define clear content hierarchy and functionality. I create low-fidelity wireframes to map out page structure and user flows, focusing on usability and intuitive navigation. These wireframes serve as collaborative tools for gathering stakeholder feedback early, allowing iterative improvements before moving into high-fidelity design and development.